Bibliography
WHAT is the Big Deal with Transparency?
Maul, Kimberly. “Execs Worried About Online Reputation, Study Finds.” PR Week. Feb. 3, 2009. Accessed Feb. 2009.
Holtz, Shel. “A Clear Case for Transparency.” Communication World. Nov/Dec 2008, p. 16-20.
Baskin, Jonathan. “Transparency, Not Charity, is Corporation’s Responsibility.” Advertising Age. July 21 2008, p. 15.
WHO Can We Learn From?
Holtz, Shel and John Havens. “Excerpts from Tactical Transparency.” New Media Expo, Las Vegas NV. August 15, 2008. Accessed Mar. 2009.
McKay, Lauren. “Transparency.” Customer Relationship Management. Dec. 2008, p. 24-29.
Play the Fool – WHY Should Companies Be Authentic & Transparent Online?
The New PR Wiki. Anti-Astroturfing Home Page. Accessed Mar. 2009.
Gogoi, Pallavi. “Wal-Mart’s Jim and Laura: The Real Story.” Business Week. Oct. 9, 2006. Accessed Mar. 2009.
PR Week. “Yet More Thoughts on Wal-Mart/Edelman/New Yorker.” Mar. 30, 2007. Accessed Mar. 2009.
Martin, Andrew. “Whole Foods Executive Used Alias.” The New York Times. July 12, 2007. Accessed Mar. 2009.
Shin, Annys. “FTC Moves to Unmask Word-of-Mouth Marketing.” The Washington Post. Dec. 12, 2006. Accessed Mar. 2009.
Where are the Opportunities for Transparency/Authenticity?
Turkey Hill. Ice Cream Journal. Accessed Mar. 2009.
Weber, Larry. Marketing to the Social Web. Hoboken: Wiley, 2009.
Suitt, Halley. Halley’s Comment. Accessed Mar. 2009.
Teich, Annie. “Using Company Blogs to Win Over Decision Makers.” Springer Science and Business Media. Published Online Oct. 21, 2008.
When is it Critical to be Transparent?
Davis, Allison. “Confident and Connected.” Communication World. Mar/Apr 2009, p. 21-24.
Trulia Real Estate. Trulia Real Estate Search. Accessed Mar. 2009.
Trulia Real Estate. Trulia Real Estate Blog. Accessed Mar. 2009.
Trulia Real Estate. Flickr: Trulia’s Photostream. Accessed Mar. 2009.
Trulia Real Estate. Facebook: Trulia. Accessed Mar. 2009.
Trulia Real Estate. YouTube: Trulia’s Channel. Accessed Mar. 2009.
Trulia Real Estate. Twitter: Trulia. Accessed Mar. 2009.
Trulia Real Estate. Trulia Mobile. Accessed Mar. 2009.
Trulia Real Estate. “Second Wave of Foreclosures – Look Out Baby Boomers in the Northwest.” Trulia Real Estate Blog. Mar. 18, 2009. Accessed Mar. 2009.
Trulia Real Estate. Trulia Voices. Accessed Mar. 2009.
Trulia Real Estate. “What is Trulia Voices?” Trulia Blog. Apr. 4, 2008. Accessed Mar. 2009.
How Can my Organization be Authentic?
Monty, Scott. “How to Teach Marketers to be Authentic.” The Social Media Marketing Blog. Nov. 2007. Accessed Mar. 2009.
Word of Mouth Marketing Association. WOMMA Ethics Code of Conduct. Accessed Mar. 2009.
Postman, Joel. Social Corp: Social Media Goes Corporate. Berkeley: New Riders, 2009.
What are the Benefits of Less Controlled Communications?
Ray, August. “Social Media and Brand Control: A Historical Perspective.” Experience: The Blog. Sept. 2008. Accessed Mar. 2009.
Hoback, Jane. “Psst…Viral Marketing Not a Bad Disease to Have.” Natural Foods Merchandiser. Nov. 2008, p.12-14.
Why is this Change Happening?
Sifry, Micah. “A See Through Society.” Columbia Journalism Review. Jan/Feb 2009, p. 43-47.
Christensen, Lars and Roy Langer. “Public Relations and the Strategic Use of Transparency: Consistency, Hypocrisy, and Corporate Change.” Conference papers: International Communication Association. May 2008, p. 1-40.
Transparency International. Transparency International Home Page. Accessed Mar. 2009.
Who is a Social Media Leader in Transparent/Authentic Communications?
Harwood, Rich. Authenticity. April 2007. Accessed April 2009.
LifeScan, Inc. The Global Diabetes Handprint. March 2009. Accessed April 2009.
LifeScan, Inc. Word in Your Hand Project. Accessed April 2009.
LifeScan, Inc. Transparency. March 2009. Accessed April 2009.
WHAT is the Future of Social Media and Relationships?
Peppers, Don and Martha Rogers. “Smart Marketing: The Rise of Trust and Authenticity.” Sales and Marketing Management. May 2008.
Pulizzi, Joe. “42+ Social Media and Content Predictions for 2009.” Junta42 Blog. Dec. 21, 2008. Accessed April 2009.
